For small business owners, increasing the company’s profits will always remain the main goal.
Generating traffic is only half the battle. You can spend months focusing on doubling your traffic, but if you don’t have strategic approaches that are convincing enough, you won’t have a way to turn that traffic into leads and ultimately profits. By utilizing lead generation hacks, you can easily double, if not triple your leads.
But how should you go about generating more leads? By incorporating effective lead generation strategies into your content marketing plan. The truth is, on average, more than 50% of people who read your blog post or social media post don’t take any action.
Therefore, you must ensure that you get the most out of each blog or social media post. You must make sure that a good amount of your readers actually clicks on your post. In order to do so, you’ll need good lead generation strategies. Here are some strategies you can use to double your leads.
1. Measure Your Rate of Lead Generation
When it comes to online marketing, 65% of businesses say generating traffic and leads is their biggest marketing challenge. This is probably because they are not utilizing the correct lead generation strategies.
One of the best ways to garner more leads is to make the process result-oriented. So instead of doing tons of marketing activities, it is better to track your lead generation rates to know where your leads are coming from.
Understanding where your leads come from is a vital factor in increasing them with a well thought out strategic approach.
2. Make a Big Promise
Making a big promise is one surefire way to capture the attention of your ideal customers and generate a significant amount of leads. A big promise signals to your target audience that you are aware of their greatest problems, and that you can help them alleviate that problem.
But don’t just share on your social media channels what you can do for your target audience… no, your promise has to be bold and authoritative. Something that will immediately capture their attention and intrigue them. Promises like I will teach you to be rich or I’ll help increase your traffic in 60 days, for example, will immediately capture anyone’s attention.
Of course, making a big promise is one thing….. the most important thing is that you deliver on your promise and then surpass it. Not doing so will have you lose clients and can damage your reputation.
3. Use Communication Channels Preferred by Customers
Most businesses today use multi-channels when marketing a product or service. The question is, are you using the right channels? The channels preferred by your target audience.
The truth is customers have their own channel preference, some may respond to a post on social media others may prefer email.
To generate leads, you have to know how to reach your target audience. If your leads prefer RSS, send them RSS. If your leads prefer reaching out on social media, start connecting and posting relevant content to attract and pull them in. It is your duty to reel your customers in with the right interaction.
4. Achieve Lead Quality Over Lead Quantity
Simply generating leads is one thing, garnering quality leads is a completely different thing. In the last couple of years, 70% of B2B and B2C marketers have demonstrated a clear preference for high-quality leads.
Doubling your lead generation with only quality leads is very advantageous. To do so you’ll have to first establish your target market and consistently deliver quality content. It is also very important to practice lead nurturing, as nurtured leads produce an average of 20% increase in sales opportunities versus non-nurtured leads.
Quality leads often increase opportunities, boost responses from warm sales-ready leads, and attract more potential leads. Companies that use lead nurturing generate 50% more sales-ready leads at 33% lower cost!
5. Highlight Testimonials from Happy Customers
Providing valuable content and consistent promotion are just two of the ways companies can quickly double their lead.
But did you know that positive feedback is a vital way to attract leads? The more positive feedback you receive, the more trust you gain from your target audience because the positive feedback from your satisfied customers is similar to good word-of-mouth – but on a larger scale.
Satisfied customers often leave reviews on sites such as Google Reviews, Facebook Star Rating or Yelp Reviews. This is great because 67 percent of consumers are influenced by online reviews.
Besides, customer reviews help to build trust in your brand so make sure you allow customer reviews and ratings on your website as well.
Regardless of where you are in your business, by properly using these lead generation hacks, you will surely receive an influx of new leads which you can easily turn into satisfied clients with proper lead nurturing tactics.