Many business websites are up to date with the latest trends, to be the best in this field there are several things one must follow. Professional research and analysis offer to help a company know the digital background of the market in place however, this deems to be scant sometimes. What more can a business website do to gain enough traction and boost performance? A simple tip or a hack?
The answer can be found in this article. Marketing strategies have become more and more complex to execute especially after the gradual shift of consumer habits to digital, remote and mobile devices. This is simply a process of migration or even adaptation, marketers follow the demands of their target market and even promote needs to establish a need that wasn’t necessarily there, to begin with.
Many customers visit websites and pages according to their situational demands or mere interests, it can be predictable and unpredictable at times. Generating clicks, rates, visits and so on are the main factors that determine the primary performance of a website, marketers these days are interested in understanding the way the online market works, its an algorithm or the formula to generate millions of clicks over a short period of time, without the expense of overwhelming resources and manpower.
Introducing the Hack
Instead of using the same old tricks in the book such as using new keywords or running ads on Facebook, use this hack to establish a new trend and that too is an effective one. To first try the hack you will need to find the keywords you already ranked for, then try to find the long-tailed version of the said keyword.
Then uses the produced long-tailed version of that same keyword to improve your rank. This generates new traffic and reels in visitors.
Short-tail Keywords vs Long-tail Keywords
So first up we have Short-tail Keywords, these keywords consist of phrases that typically have one to three words. Long-tail keywords consist of phrases that have more than three words. In the typical scenario, users tend to use short keywords or short-tail keywords to look up the most common results however, when people type in long keywords or long-tail keywords they usually are up to finding or getting a specific result. The use of longer keywords basically means a filtered-down search result whereas, shorter keywords usually mean surface or non-specific search results. It all depends on the urgency of the situation.
If we look closely, most websites that include short-tail keywords cover broad, non-specific topics so the competition is already tough to rank in. So it also means that websites with long-tail keywords have an easier chance of ranking high since the users who want specific results are most likely to make a purchase of the specific keywords they type into. Additionally, people who use short-tail keywords are categorized under the “early buying process”.
To be clear, the method actually works by focusing on the short-tail keywords that are currently ranking under your website.
Benefits of the Hack
There is a term called Head Term, which means a website ranked for a high short-tail keyword. The long-tail keywords rank even higher than the others on Google. Single long-tail keywords are difficult to rank
A Three-Step Process to 2 Million Site Visits
There is a process to execute this method successfully, that is by following the steps below,
Firstly, Find The Keyword That Your Website Best Uses
The initial step is to identify and select the short-tail keyword that recently made your website rank highly. To find this out, you will need to visit a website that provides aid in searching the most recent and best short-tail keywords that best improves your website performance. You will need an account set up, after which you should find the advertising tab on the left side of the screen and select Advertising Research. The next step is to type in the URL of your website and click on search. After a while, a list of keywords appears. These are keywords that you included in your website, they are placed in ranking order from the top to the bottom.
You will notice that each of the used keywords is categorised under search terms and they are all ranked here too. This time make the final list of all the top-ranked short-tail keywords found on the visited website.
Secondly, Search for The Long-tail version of The Keyword That Your Website Best Uses
After the final list is compiled, go to the same site that provided you with the top-ranked short-tail keywords and yet again, click on the advertising tab. This time you Select the Keyword Magic tool. Then type in one of the short-tail keywords that are highly ranked from the compiled list and click on the search button. In the results, you should find a list of variations or versions of the searched short-tail keyword. These variations or versions of the selected short-tail keywords automatically pop up as the long-tail keyword of the selected short-tail keyword. So you begin to make another list, but this is for the long-tail keywords of your top-ranked short-tail keywords.
The traffic that a long-tail keyword establishes is less than. The ones made by short-tail keywords. However, think about the traffic you’ll get if you combine all the long-tail keywords used from the list recently made. In short, you will get more traffic than the short-tail keywords. If you want to know more about how keywords work for SEO check out SEO experts India.
Thirdly, Go For A Quick Revision On Your Site Pages
The last step to finally receiving millions of visits to your website is to revisit the web pages or content that has the highest-ranked short-tail keywords. Then go on to make a revised version of the said web page or content, including the long-tail keywords you searched for and found previously. Try to include them as much as it’s possible and legible. Rewriting content can be tasking but it’s necessary for this hack to work so hire SEO experts in India to get the job done without any errors.