Creating an exciting marketing campaign isn’t always easy. You can get into a creative rut; nothing new comes to you. Advertising your product is crucial, but we are bombarded with adverts constantly every day – what can you do to get your audience to notice you? How on earth do you stand out?
We may have the answer. It’s an exciting marketing tactic that isn’t on every company’s radar. Video brochures can be a unique and interesting marketing ploy to get your product, service, or company out there. Step away from the boring, traditional leaflets, and instead elevate your content into video.
By physically having to hand or deliver the brochure, you’re already intriguing your audience before they’ve even watched the video. So, let’s get into it.
Firstly, What Is a Video Brochure?
A video brochure is a hardcover or softcover brochure which plays a video inside once opened. The card product has a screen inside, usually LCD, and is used to easily convey information in the form of a video.
They’re not only suitable for marketing purposes. They can also be used for a range of objectives including staff training, opening days or to explain complex information such as medical.
There are many ways in which a video brochure can help you stand out. This article will look into the advantages of using a video brochure for your marketing, and how it can help develop your brand and get you noticed.
Customisable to Your Branding
Many video brochure vendors will work with you directly to make sure your brochure looks how you desire. They can use your branding, colour palette and logos to help enhance the look of the booklet and make it completely custom to your brand.
There’s no point in creating a video brochure if your customers can’t recognise that it’s from your brand. To stand out, you want to look different from the rest, so use the customizable option to your full potential.
They’re Reusable
When you create a leaflet or brochure, you run the risk of information becoming outdated, meaning you have to re-print which can become quite expensive. With a video brochure, you can always change the video with up-to-date information, making it reusable and cost-effective.
Video brochures are also rechargeable, which means you can keep using them for a long period of time.
Great For Target Marketing
If you know exactly who your target audience is, video brochures are the perfect target marketing tool. Not only will the high-quality print attract their attention off the bat, but you can make sure the video targets their interests directly with clear calls to action, so they know what to do next.
As long as you grab the audience’s attention straight away (which the uniqueness of the brochure should do), then that’s a very good start. You then need to focus on creating a powerful video to make sure you keep their interest engaged.
Unique Interactivity
If you’re handed a traditional flyer or brochure, how likely are you to actually read it? In most scenarios, they’ll end up in the back of a drawer or even in the bin. But with a video brochure, they feel much more premium, and customers are much more likely to take the time to watch the video.
This means that your customers are a lot more likely to remember your brand and your product, making them more likely to purchase or tell a friend.
Shareability
You’re much more likely to leave a lasting impact when using a video brochure rather than a leaflet. Some viewers might even be so impressed that they share it around and show others who could have a similar interest, making it a great way to get your brand’s name out there.
Give It a Go
There are plenty of ways in which a video brochure can help your brand stand out amongst a crowded market, from shareability aspects to customisable branding.
If you’re looking to try something different, there’s no reason why you shouldn’t give video brochures ago as a new marketing strategy. With good customisable branding, an exciting yet informative video, and the correct target marketing, it could be a match made in marketing heaven!
