There is no way around the fact that sooner or later all businesses are going to need to incorporate digital marketing into their marketing plans with the help of an SEO company Houston expert.
This will result in the demand for digital marketers outweighing the supply and this brings a wealth of opportunities for those looking to get into this field. If you are considering this, you should learn more about this versatile and fascinating field.
What Is Digital Marketing?
Digital marketing is not that different from traditional marketing in some ways. You will still have a product that you need to sell and are looking to engage with customers to increase brand awareness and close the sale. Digital marketing encompasses more roles and skills than traditional marketing does and it is often more flexible and versatile in nature.
There are some general areas to digital marketing that you are likely to touch on when you train or enter this career:
- Interactive technology such as AI
- Social media
- Video/audio production
- Search engine optimization
- Search engine marketing
- Web development
- Mobile marketing
- Content management and curation
- Email marketing
- Business and marketing strategy
- Web design
- Copywriting and editing
- Marketing automation
It is recommended that you get some training in at least one or two specialty areas. If you are thinking of heading into management, you should look at getting an understanding of all areas.
What Skills Are In Demand?
Every part of our lives are connected to the digital economy and this is not going to be changing. There is a lot of money being put into digital marketing now. Around 93% of all online activity will start with a search on the search engines and this ensures that the effectiveness of SEO is one of the superior marketing strategies that businesses have to look into.
Additionally, around 80% of Americans have made an online purchase in the last month(Ref). If you are thinking of starting a business or leading one, you need to understand the basics of digital marketing in order to convert customers. Smart Insights states that the most in-demand skill for 2017 was digital advertising.
Other in-demand skills include content creation, social media, and content strategy. This is ideal for people who are more creative and social who enjoy this aspect of marketing. For people with a more technical mindset, there are a lot of other in-demand skills that can be looked at such as specializing in SEO and SEM technology.
Content marketing will rely on traffic and people with technical expertise will be able to analyze the patterns that make up valuable assets. These jobs are set to become more complex with the advent of AI which is ideal for the technically minded.
Why Choose A Career In Digital Marketing?
Digital marketing is a career that has a lot of room for different people from the creative to the techs to those with a business focus. There are a lot of avenues that you can follow, but it is recommended that you focus on 1 to 2 things first. You can always increase your knowledge base from this point.
If you have a background in communications or business, you could consider going into management instead. This field is very engaging and constantly changing which means that there’s always something new to learn.
There are a number of other reasons why you might want to consider going into this field:
- There is a digital skills gap
- You get to be creative
- There is a lot of versatility
- The industry is constantly evolving
- You get to work with different people every day
- The earnings
What Type Of People Excel In This Field?
There is no one type of person that can follow a career in marketing and what you do depends on your interests. You do not have to have a technical background, but knowing something about web design and coding can probably put you ahead of the competition.
As this is a dynamic field, you will need to be committed to continuous learning as you have to teach yourself new skills and technology. It is recommended that you are a creative problem-solver.
If you are proactive, curious, innovative, a natural leader, creative, adaptable and have good business sense, you are going to do well in this field.
How Do You Train To Be A Digital Marketing Professional?
If you already have a background in marketing, copywriting, web development or web design, you already have a lot of transferable skills. You will want to start by building your personal brand and create a portfolio that boosts your professional presence. It can be hard to stay on top, but getting an understanding of the basics will help you.
You should also show that you have an understanding of trends such as AI and virtual reality which could take over digital marketing.
SEO Company Houston
If you decide that you are ready to take on more clients and grow your business then consider finding help from a local SEO company Houston expert. Digital marketing is the most effective way to promote your business, services, and products. Or if you are ready to start your journey as a professional digital marketer, start submitting your applications today.